Looking for a domain name when you are starting up your online business can be a challenge, even though it seems like a small detail. The right name is important because without a good name, your company will not be properly represented. The best thing to do is find something relevant and catchy.

If you look below, you will notice some of the mistakes that other companies have made, and by avoiding them, you can increase your chances of a positive experience.

The first thing that a lot of people do wrong is choose a name that is just too long. Nobody likes having to type long www. addresses, and keeping your name short and concise will increase your chances of people checking out your site.

Additionally, if you have a long name for your website, you increase the chances that people trying to access it will type in the wrong name and be directed elsewhere, which is the last thing that either you or your potential customers want.

Making your domain name confusing will also cause a lot of problems, so it should be avoided. Not unlike a vanity plate you see on a car, they can either be good or bad, but they should make sense and be easy to read and remember.

Three things to keep in mind when selecting your domain name are to make it clever, clear and concise. You will be better served by a name that people will remember, is easy to type, and reflects your company in a positive manner.

One other big mistake that is common is the use of dashes in the domain name. These can be annoying, lead to typing errors, and they just do not reflect a business well. Try and limit your name to something that just has words.

If you have an online only business, than dashes are not a big problem, because most people will be clicking your link anyway, but otherwise, if someone doesn’t put the right dash in, or in the wrong place, they will be redirected somewhere else and never get to your site.

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