Make Money Online – Pay Attention to the Search Engines
Any entrepreneur with designs to make money online consistently should focus heavily on obtaining high rankings in the search engines. If it turns out that you are struggling to obtain high rankings for targeted search terms, it is time to determine if your website is giving the right message to the search engines. Quite frequently internet marketers are told of the importance of building one way links to their website, but are not made privy to the importance of the optimization of their actual website, otherwise known as on-page optimization.
When we are speaking of on-page or on-site optimization, we are referring to the factors which make it apparent to the search engines that your website is relevant to your targeted keywords. For instance, it is vital that your targeted keywords be included in the title tag of your page. You can actually see the title tag for any website by pulling up the website, and holding your mouse over the tab on your internet browser. Additionally, you should place your targeted keywords both at the top and the very bottom of your webpage, as well as throughout the content of your website so that the search engines can see that your website is relevant for the terms. Just do not overdo it. Websites are penalized for what is called “keyword stuffing”. This is where your keywords are mentioned a too high a frequency through out your website. Generally, your keywords should only comprise 2% of your content.
The fact of the matter is that SEO can be quite expensive. I have seen websites state that their starting rates at the low end are $450 per month. Of course, the better the track record, the more that they charge. With that being said, if you are unable afford such rates, then it is actually very possible to learn all that you need to know about SEO online. The fact of the matter is that this topic is covered extensively on the internet. It will be important that you become well versed in on-page optimization, which is what we have been discussing to this point, and off-page optimization, which involves creating links from other websites to your website. This is otherwise known as “link building.”
Essentially, link building is the compliment to on-page SEO. Whenever another website links to your website, the search engines view this as an affirmative “vote” for your website. Simply put, the more votes that your website has, the more relevant it is in the view of the search engines. Everyone with aspirations to make money online must be keenly aware of this fact. Especially if you opt to employ an SEO “expert”.
I really hesitate when I hear someone refer to themselves as an SEO expert due to the fact that it is not very easy to check one’s credentials. Sure, they can refer to websites which they have achieved rankings for, but every website is different. How can you be assured that they are doing what is right for your website? This is why it is important that you have at least a basic knowledge of search engine optimization. Keep in mind that nearly all of these so-called experts require some sort of retainer up front, but will not provide you with any sort of guarantee.
During any SEO campaign, whether conducted by yourself, or a someone working on your behalf, you should always pay attention to the progression of your website. Remember that the ultimate goal is to achieve high search engine rankings so that potential customers from your niche market will find your website. If you have been paying an SEO consultant for six months, and do not find your website in the top 500, then chances are that the consultant is not doing their job.
The fact is that a study was conducted at Cornell University a few years ago. This study revealed that the top three positions in the search engines receive nearly 80% of all traffic for a particular key term. It further revealed that visitors tend to spend more time on these websites. Therefore, if you want to make money online consistently for the long-term, you must make it your goal to occupy one of those top three spots.
If you want to Make Money Online, then you must learn everything that you can about search engine rankings. This is something that most Work At home professionals overlook far too often. Swing by and see us at SOSComplete.com
January 11, 2011 | Posted by Matthew Thornton
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